Awards & Promotions



  • Direct promotion to our on and off premise retail partners nationally
  • Awards results/press releases to our extensive industry database, media and influencer contacts with spirits content
  • Promoting results at Whiskey and Barrel Nite and our new Brandy Pavilion events nationally through Fall 2021 as well as to our combined consumer database, social media & websites throughout the year
  • Continued exposure throughout the year


Each year spirits will be judged and awarded using the following criteria:

The Consumer Choice Award is for the spirits that the Judges scored consistently the highest and the most preferred in each category. Not every category will have a Consumer Choice, but those awarded will already have a gold medal.

Gold Medal is awarded to scores between 90 and 100 points. These are the spirits of best quality and great flavor – A true joy to drink, a must have for the brandy and spirits enthusiast.

Silver Medal is awarded to scores between 80 and 89. These spirits are great quality and definitely something to have in your collection. A definite for the shelf.

Bronze Medal is awarded to scores between 70 and 79. These spirits are of very good quality and flavor – a welcome choice by consumers. A great ‘go to’ drink, never disappoints.

There can be multiple Gold, Silver and Bronze medals awarded in each category. It is also possible there are no medals awarded if scores were not sufficiently high enough.

There is only ONE Consumer Choice Award for each category.

List of award winners will be posted shortly after judging is completed.